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Have you seen on youtube the top scoring advertisement of 2013!

13/12/13 Featured News,Oi
Have you seen on youtube the top scoring advertisement of 2013!

Evian's "baby & me" advertisement was the most popular video ad of 2013 on youtube in the UK. Then followed by ads from John Lewis and Three.


 

YouTube graded UK ads on its platform this year based on the views, how long people watched the ad, and the proportion of organic views compared to paid views.


The "baby & me" video, created by BETC Paris for Evian, which took the top spot on the leaderboard. The short film, which launched in April, featured on the bottled water Evian.


In the advert, adults catch sight of baby versions of themselves in mirrors and start dancing with their younger selves, reflecting Evian's 'Live Young' brand tagline.


The Evian ad hit 334 viewer-created versions and more than 6.9 million people shared the video on social networks.


 To read more Click HERE

Source - Campignlive

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